Welcome to Outstanding Pet Care Conference & Expo 2010.

This exciting event promises a fresh perspective of proven strategies to help your pet care business grow. The conference brings together the most successful businesses in the industry coupled with two-days of high-level seminars including proven business strategies, new products and services for your business, innovative ways to make your customers happier (human and furry) and your bottom line grow.

Each day of the Conference and Expo, you will receive:

Powerful Sales and Marketing Strategies to Bring you More Customers while Promoting your quality pet care--realizing increased revenue.
Business Managements Strategies to Save you Time and Money
Extremely relevant pet care information from leading experts to take your care to the next level
Expert forums where you can ask the questions you need answers to
Access to today's most relevant products and services by industry vendors
You will leave this conference with specific strategies and tools to move your business to the next level

Message from Laura Laaman
I am honored to be asked by PCSA to host a fall industry expo and convention. Our company helps businesses just like yours increase revenues and profits with proven methods including sales, marketing, customer service and leadership skills. We will be partnering with leading pet care authorities to bring you the most relevant pet care topics today. All of the topics will be focused on giving you the information, networking, proven strategies and tools to increase your success and bottom line.

4:30pm		PCSA Member Meeting
5:30pm - 7:30pm		Registration & Cocktail Reception

7:00am - 8:30am		Vendor Hall Open
8:45am - 10:00am		Dr. Bob Nelson
8:30am - 12:00pm		General Session
12:00pm - 2:00pm		Lunch, Exhibitors, Business Building Sessions
2:00pm - 5:30pm		General Session
5:30pm - 7:30pm		Vendor Hall, Business Building

7:00am - 8:30am		Vendor Hall Open
7:00am - 8:30am		Round Table Discussions
8:30am - 12:00pm		General Session
12:00pm - 2:00pm		Lunch, Exhibitors, Business Building Sessions
2:00pm - 5:30pm		General Session
5:30pm		Conclusion

Separate Registration Fee Required

9:00am - 4:00pm

Revenue Boot Camp Click Here for More Info

General Session Topics

Location: Adventure Hall

Bob Nelson - Employee Motivation & Engagement
Dr. Bob Nelson is considered the world's leading authority on employee motivation and engagement. He is president of Nelson Motivation Inc., a management training and consulting company based in San Diego that specializes in helping organizations improve their management practices, programs and systems. He has sold 3.5 million books on management and employee motivation, including 1001 Ways to Reward Employees (now in its 55th printing), The 1001 Rewards & Recognition Fieldbook, 1001 Ways to Energize Employees, 1001 Ways to Take Initiative at Work, The Management Bible, Keeping Up in a Down Economy: What the Best Companies do to Get Results in Tough Times, and his latest book: Ubuntu! An Inspiring Story About an African Tradition of Teamwork and Cooperation (co-authored with Fish! author Dr. Stephen Lundin), recently published by Random House. He has appeared extensively in the national media including CBS' 60 Minutes, CNN, MSNBC, PBS, NPR, and has been featured in The New York Times, The Wall Street Journal, The Washington Post, The Chicago Tribune, Fortune, BusinessWeek and Inc. magazines to discuss how to best motivate today's employees. Workforce Management magazine has dubbed him "The King of Rewards" and Corporate Meetings & Incentives labeled him "The Guru of Thank You!"

Marketing Musts in 2010	Brian Kraff CEO Market Hardware, Inc. Jimmy Short Sr. VP of Business Development
Your website has now become your most important marketing tool. Hundreds or even thousands of potential customers are looking for pet care facilities in your market each week. Your website is either helping drive customers to you or away from you and right into your competition’s hands. Learn the most powerful website strategies from a leading pet care facility website provider.

Canine Influenza Continues to Wreak Havoc
	Vice President of Product Development Schering-Plough Animal Health
By now you have likely heard of the canine influenza virus (CIV). But, are you aware of its recent spread and the impact just one sick dog could have on your facility? Dr. Randy Lynn will present the latest updates on canine influenza including the ongoing spread of the disease and what you need to be looking for, plus the latest research findings on how the now fully licensed Nobivac Canine Flu H3N8 vaccine may help even beyond CIV prevention. In addition, hear from one of your very own, Mr. Steve Anatro, owner of Club Barks, on his real-life experience with a canine influenza outbreak and the impact not only on the dogs he watches but on his business. You won’t want to miss this important update.

Employment Law for Employers and Managers: Managing from Confidence not Fear

Pet care businesses are people dependent. You can’t do it alone, though the headaches and uncertainties that come with managing people may sometimes make you wish you could. Without employees, however, you can’t grow your business. Understanding how to manage employees within the myriad of employment-law restrictions is crucial to sustained growth. Jackson Lewis limits its practice to representing employers in workplace law matters. 600 lawyers in 45 offices, help employers of all sizes navigate the minefield of employment law. This presentation will empower owners and managers by debunking the myths surrounding the rights of employees and employers in the workplace. Owners and Managers will leave this seminar with powerful, proven strategies to protect their business. Attendees are sure to leave feeling more confident managing employees growing your business.

5 - Keys to Email Marketing

Are you interested in learning how email marketing can help your business grow? This informative presentation will show you how you can create and deliver highly branded, professional looking emails designed to wow your customers and prospects. Email marketing is an effective, affordable and easy to use way to enhance your organization or business image and build relationships that lead to profit, revenue and increased participation. Topics covered during this overview of email marketing include: What is permission-based email marketing List building Tips on getting your emails opened Best practices in email marketing Tracking results and what to do with this information And much, much more!! This seminar is for anyone that wants to conduct successful email marketing campaigns.

Critical Customer Service Skills to Create a 5-Star Experience
	Laura Laaman President Laura Laaman & Associates
Is your staff driving customers to you or away from you? Once you secure a customer, your staff needs to know how to keep them coming back over and over again. Hopefully they are so wowed, they are willing to tell all their friends. This takes a thought out, deliberate plan. This seminar will give you powerful strategies to take home so your staff can start WOWing your customers. Award-winning Speaker and Author Laura Laaman will deliver this actionable and inspiring presentation.

How to Increase Safety and Reduce your Workman's Compensation and Business Insurance Premiums

Insurance is designed to protect business owners and employees. However, countless business owners are paying too much for less than adequate coverage to fully protect them. Hartford Insurance Company will provide 10 proven strategies to increase the safety in your facility and reduce your insurance premiums. This session is fueled with real-life pet care scenarios and solutions.

How to Turn Challenging Dog Behaviors into Future Revenue
Dog owners want their dogs to be well-mannered. But, most dog owners don’t know how to train their dogs. Many simply don’t have the time. Since your customers already trust you to care for their dog, why not develop a new revenue stream that your customers will definitely appreciate? This presentation will take you through the important steps of setting up a responsible, reliable and profitable training segment in your business.

Business-Building Sessions

Location: Adventure Hall

September 29th 12:00pm – 2:00pm
September 29th 5:00pm – 7:00pm
September 30th 12:00pm – 2:00pm

Expert Discussions & Demonstrations Topics

The Top Three Flooring Mistakes and Their Remedies
How PSCA Education and Accreditation Can Ensure Outstanding Pet Care and Create a Competitive Edge
Succession Planning
Holistic Tools and Techniques to Create a Calming Experience for Your Pet Guests
How to do Social Testing or Social Screening Tips
Cleaning Strategies & Wellness Tips

Morning PCSA Round Table Discussions:

Lodging Day Care Training Grooming Holistic

By popular demand PCSA’s section coffees are available at the expo. Join industry experts and other facility owners for an informal Q&A and discussion session on pet lodging, dog daycare, dog training, grooming, technology and holistic & green practices. Agenda topics and times are subject to change without notice.

Member Registration Fee TWO DAY CONFERENCE & EXPO 9/29 & 9/30  ($445.00 ea. Expires 8/31, $555 after)
Non-Member Registration Fee TWO DAY CONFERENCE & EXPO 9/29 & 9/30  ($535.00 ea. Expires 8/31, $665 after)
Member Partial Registrations: Wed. 9/29     Thurs 9/30  (Just $295 ea./day. Expires 8/31, $395 after)

Your Investment Includes

Two information-packed days of powerful information to move your business forward.
Access to some of today's most relevant products and services by industry vendors

Your Investment does not Include

Transportation to or from the conference, hotel accommodations or meals. The hotel has numerous restaurants and concession areas available for you to find anything you and your team likes.